It’s a word the real estate industry has been using a great deal over the past year and a half. Lockdowns created a sense of uncertainty that had the markets wavering in the early months and made home showings and open houses impossible. But plummeting interest rates and buyers looking to escape packed cities for homes in suburban or semi-rural areas made already low inventory nearly disappear.

According to NAR, nearly 6.5 million existing and newly-built homes were sold in 2020, despite the complications and challenges of a global pandemic. 2021 is lining up to easily outpace that number. We sat down with Peter Krause, Co-Founder of Terradatum, to find out why being equipped with accurate analytics is more important than ever for the real estate industry.